Brisbane International will again offer the incredible value $9.90 ground pass in 2010 with organisers also announcing plans to bolster the on-site non-tennis entertainment.
“We have some broad plans for 2010. Our tournament review has shown we have some great potential for growth in this area and we have some terrific ideas on how to capitalise on it,” Brisbane International Tournament Director Steve Ayles said.
The ground pass is one of many tickets for various sessions that will remain at 2009 prices.
“We have thoroughly researched patronage of this year’s event and then applied the results to our ticketing model for 2010,” Ayles said.
“As well as give Queensland its own world-class tennis tournament we also want to generate revenue to put back into the sport to produce the future generation of tennis champions.”
All sessions with the exception of the first day of play and the final weekend will remain at 2009 prices.
“We have gone through a rigorous ticketing review and believe we have come up with a pricing structure that has great value but also recognises the enormous demand,” Ayles said.
“The extra we generate in these sessions helps us keep prices down at other sessions and will channel back into the sport of tennis in Australia.
“Our main aim is to come up with a mix that ensures the public can experience world-class tennis at a price that is value for money.
“We believe there is sufficient choice on offer to meet a very strong public demand and we are already excited by some of our plans for next year’s event.”
Brisbane International 2010 series packages will go on sale from 7 October with single sessions on sale on 14 October.
The qualifying event on Friday 1–2 January will remain free in 2010.